Marketing Lead

Department: Marketing / Growth
Location: Ahmedabad, India
Reports to: Sales Leadership / CTO (as applicable)
Employment Type: Full-Time
Experience: 5+ years in B2B / IT Services Marketing

About Technovate.One

Technovate.One is an outcome-focused engineering partner for businesses modernizing their technology, building dependable digital platforms, and creating long-term value through cloud, data, and AI. We work as one integrated team with our clients, taking full ownership from early ideas and technical direction to building, launching, and continuously improving systems. We don’t deliver isolated components or short-term fixes; we deliver outcomes that solve real business problems.
We partner with founders, CXOs, and technology leaders who want clarity, accountability, and strong engineering ownership, not fragmented vendors or people-based delivery models.

Position Overview

We are looking for a Marketing Lead – an all-rounder growth marketer who can build the brand, drive demand, and power the pipeline. This role requires a one-person marketing powerhouse who can act as a creative strategist, digital executor, and growth hacker. You will set up the marketing engine from scratch, drive inbound leads using modern and AI-driven approaches, and gradually build a high-performing in-house marketing function.

Key Responsibilities

• Own and build the entire marketing function from the ground up, including brand strategy, positioning, messaging, and visual identity.
• Act as a liaison between marketing agencies and sales, ensuring alignment between campaigns, revenue goals, and overall business vision.
• Set up and scale an inbound marketing engine to drive consistent, high-ticket, qualified leads.
• Manage SEO, SEM, paid campaigns (LinkedIn, Google, Meta), and website optimization for maximum ROI.
• Build and showcase client testimonials and case studies that act as strong lead magnets.
• Create high-impact company brochures and PDFs that communicate value effectively.
• Plan and execute webinars, podcasts, whitepapers, PR activities, awards, blogs, and social media content to strengthen global presence.
• Identify, evaluate, and manage participation in international events (US, UK, EU, and other regions).
• Leverage AI-powered marketing tools for content creation, automation, targeting, and analytics.
• Gradually build and lead an in-house marketing team as the function scales.
• Track and analyze key marketing KPIs such as CPL, CAC, pipeline contribution, and ROI.
• Collaborate closely with Sales, Design, and Tech teams to convert marketing efforts into measurable business growth.

Required Qualifications

• 5+ years of experience in B2B or IT services marketing with exposure to international markets (US, UK, EU).
• Proven ability to build inbound marketing and demand generation systems from scratch.
• Hands-on experience with tools such as HubSpot, Google Analytics,
• LinkedIn Ads, Smartlead, Clay, or similar AI-driven platforms.
• Experience managing agencies, SEO/SEM strategies, content marketing, and brand campaigns.
• Strong understanding of marketing funnels, storytelling, and performance metrics.
• Excellent communication, creativity, and execution skills.
• Self-driven individual contributor comfortable working in a startup-style, fast-paced environment.
• Willingness to travel for events, collaborations, and brand representation.

Preferred Qualifications

• Experience working with AI-driven marketing tools and automation platforms.
• Strong design sense and ability to create visually compelling marketing materials.

What We Offer

• Freedom to create, experiment, and execute your vision for Technovate’s marketing journey.
• Direct collaboration with Sales Leadership and Tech Experts to shape global positioning.
• Opportunity to build a sustainable inbound growth and revenue engine.
• A fast-moving, innovation-driven environment focused on AI, Data Analytics, and ERP solutions.